Joint Programme – University of the West of England, Bristol, UK (UWE)

MSc Marketing

The MSc in Marketing at Bristol Business School is designed for those looking to build a career in marketing, providing a solid qualification and the skills necessary to stand out in the competitive job market, regardless of your background or undergraduate degree.

Key features include:

• Comprehensive Academic Grounding: The course covers essential areas such as planning, strategy development, customer and market analysis, marketing communications, and research.
• Skill Development: It focuses on enhancing problem-solving abilities and professional skills, including communication, numerical, and presentation skills.
• Real-World Focus: The curriculum integrates real-world issues, offering opportunities to apply theoretical knowledge to practical situations. Interaction with industry professionals through guest lectures and research on real marketing problems is also emphasized.

This well-respected course is ideal for those at the beginning of their marketing careers, offering up-to-date knowledge and practical experience to succeed in the field.

MSc Marketing Communications

The MSc in Marketing Communications is designed to equip you with a strong foundation in marketing while specializing in marketing communications. This course is ideal for those looking to work in an agency, as part of an in-house communications team, or as a freelance consultant.

Key highlights include:

• Solid Marketing Foundation: Provides a comprehensive understanding of marketing principles, with a focus on positioning yourself as a marketing communications expert.
• Skills Development: The course emphasizes both intellectual and practical skills, such as communication, numerical, and presentation abilities, essential for success in the field.
• Real-World Application: The curriculum is heavily influenced by real-world issues, offering opportunities to apply theoretical knowledge to practical situations. Engagement with industry professionals through guest lectures and research on real marketing problems is also a key component.

This program prepares you to confidently establish yourself in the field of marketing communications, addressing the growing need for professional communication strategies across various types of organizations.

MSc Digital Marketing

The MSc Digital Marketing at UWE Bristol is designed to equip you with the skills and knowledge needed to excel in the rapidly growing digital marketing sector. Here’s why you should consider this course:

• Booming Industry: Digital marketing is expanding quickly, with increasing investments and high demand for experienced professionals. It offers creative and fast-paced career opportunities for proactive individuals.
• Comprehensive Curriculum: The course covers a wide range of digital channels, including websites, social media, search engines, and online marketing. You will also delve into the ethics of data handling and learn how to use analytics to enhance communication strategies.
• Expert Guidance and Networking: With expert tuition and opportunities to network with industry leaders, you’ll gain valuable insights and connections to advance your marketing career.
• Career Opportunities: As a graduate, you can pursue roles in managing and advising on digital marketing campaigns, either in-house or at an agency. You can work as a generalist across all channels or specialize in areas such as advertising, SEO, analytics, sales, or social media.

This program prepares you to meet the demands of the digital marketing industry and take your career to the next level.

MSc International Management

The MSc in International Management is a one-year, full-time program designed to equip you with the essential leadership skills and global business knowledge needed to excel in managerial roles within international organizations. Here’s what the course offers:

• Global Leadership Skills: The program focuses on developing your ability to manage effectively in a global business environment, making you a valuable candidate for employers seeking leaders with a broad awareness of international issues.
• Career Advancement: Whether you’re looking to change careers or enhance your current one, this course provides the expertise and skills to stand out in the competitive job market, opening doors to a wide range of national and international positions.
• Comprehensive Business Education: The curriculum covers key areas such as globalization, international management of people, and advanced business skills. Additionally, it includes a personal development program to enhance your self-management and problem-solving abilities, critical for managerial success.
• Diverse Learning Environment: The program attracts students from various countries and backgrounds, offering a multicultural learning experience that prepares you for the challenges of working in a global context.
• Research-Informed Teaching: The course is informed by cutting-edge research and features real-world examples. You’ll have opportunities to participate in research seminars and engage with influential industry speakers, gaining valuable insights and expertise.

This MSc program is designed to elevate your career in international management, providing the knowledge, skills, and global perspective needed to thrive in today’s interconnected business world.