Joint Programme – De Montfort University, Leicester, UK

Global MBA

The Global MBA program is ideal for early-career professionals and recent graduates, focusing on developing analytical, numerical, and interpersonal skills. The course enhances employability by helping you articulate your skills in CVs and job applications. You’ll gain advanced knowledge of international business, with opportunities for networking, participating in business events, and accessing resources like the Innovation Centre. The simplified block learning timetable under Education 2030 also provides a better study-life balance.

MSc International Business Management

This course enhances your core business knowledge and equips you to manage international business issues effectively. You will critically examine international businesses, understand their international expansion strategies, and learn about International Business Strategy and Operations and Supply Chain Management. Additional modules like Leadership and Change Management and Critical Management and Organisation Studies will deepen your management knowledge, especially in a globalized context.

Key features include:

• Guest lectures providing new insights.
• International experience and volunteering opportunities through DMU Local and DMU Global programs.
• A diverse, international learning environment.
• Access to the new Student Advice Centre (SAC) for confidential discussions.
• Opportunities to use the Innovation Centre for entrepreneurial support and networking.
• Education 2030’s block learning timetable for focused study, faster feedback, and improved study-life balance.

MSc International Business and Marketing

The International Business and Marketing program at DMU provides comprehensive knowledge of business and marketing functions. It prepares students with essential academic and practical skills for success in the globalized business world and enhances employability.

The course covers:

• The reasons and methods behind firms’ international expansion.
• Factors influencing success and failure in international business.
• International marketing strategies, buyer behavior, branding, and their application in a global context.

Key features include:

• Instruction from expert academics with experience in marketing and business.
• Guest lectures from industry professionals offering real-world insights.

MSc International Business and Entrepreneurship

The International Business and Entrepreneurship program at DMU provides comprehensive knowledge of business and entrepreneurship. It equips students with the academic and practical skills needed for success in a globalized business environment and enhances employability.

The course includes:

• Critical examination of international businesses and their expansion strategies.
• Analysis of social responsibility and alternative management perspectives.
• Application of classical and contemporary management theories to practice.

Key features include:

• International and volunteering opportunities through DMU Local and DMU Global programs.
• Access to the Innovation Centre for entrepreneurial support and networking.
• A diverse learning environment that helps identify new opportunities in various contexts.

MSc International Business and Finance

The International Business and Finance program at DMU offers deep knowledge of business and finance functions. It equips students with essential academic and practical skills for success in a globalized world and enhances employability.

The course covers:

• Analysis of financial accounts and evaluation of business performance.
• Sustainable strategic decision-making and exposure to international finance’s political, economic, and technical aspects.
• Management accounting’s role in planning, control, performance management, and decision-making.

Key features include:

• Instruction from internationally recognized academics with professional and research backgrounds.
• Guest lectures from industry professionals providing real-world insights.

MSc Advertising and PR Management

The Advertising and Public Relations Management MSc program equips students with the skills and knowledge needed for a career in advertising and PR. It is suitable for both newcomers and those with undergraduate experience in marketing.

The course focuses on:

• Management-level communication practices in global contexts.
• Key areas such as advertising strategy, corporate and brand PR, media planning, and budgeting.
• How marketing communications interact with other organizational functions and stakeholders.

Students will develop critical and analytical skills through industry-informed modules and a final Marketing Consultancy Project or Dissertation.

Key features include:

• Designed for those without prior qualifications or work experience in marketing or PR.
• Prepares students for roles in communications, advertising, marketing, PR, and media agencies.
• Enhances both professional and personal development, providing a strong foundation for a career in the sector.

MSc Marketing Management

The MSc Marketing Management program prepares students to apply best-practice skills and knowledge in diverse commercial environments. It caters to both newcomers and those with undergraduate marketing experience, focusing on management-level marketing practices in a global context.

The course features:

• Insights from live business and agency input, teaching current commercial practices and academic theories.
• Real-life assessments and projects to bridge theory and practice, enhancing employability.
• Deep dives into marketing management, digital media, and campaign strategy.
• Opportunities to develop strategic decision-making skills for leadership roles in marketing.

Key features include:

• Professional and personal development with a focus on key marketing issues.
• Authentic assessments and a Marketing Consultancy Project or dissertation for practical experience.
• An optional Digital Marketing Strategy module covering a wide range of digital marketing technologies and platforms.
• Continuous updates from industry experts to ensure cutting-edge education.